Branding with backbone. Copywriting with bite.
Branding with backbone. Copywriting with bite.
Plattar is an industry-leading 3D and AR platform, providing groundbreaking visualisation and live demonstration technology for bluechip clients including Samsung, LG, Smeg, Nespresso, Bailey Nelson, and more.
With the goal of elevating Plattar’s brand presence as they expand, I created comprehensive visual and verbal positioning, underpinned by comprehensive competitor research.
Deliverables included taglines, tone of voice guidelines, syntax and lego-block structures, brand element development, colour and typography guidelines, and more.