Branding with backbone. Copywriting with bite.
Branding with backbone. Copywriting with bite.
With the knowledge Microsoft Surface devices can empower students in the classroom through the power of connected learning, Microsoft UK planned to implement a unique campaign that connected art, 3D printing technology, art theory, and Surface-driven creativity.
Working in consultation with Splendid Group, I wrote and designed a full course curriculum for '3D and the Art of Adaption,' an art course for high school students used in part to promote Microsoft Surface products in the UK.
Deliverables included research, copywriting and design, including course overview, student handouts, teacher lesson plans, run sheets, and grading rubrics.