Branding with backbone. Copywriting with bite.
Branding with backbone. Copywriting with bite.
A provider of asset management, real estate services, facility management and professional services, BGIS required a new set of print collateral to reflect an increase in their range of services, as well as a brand refresh which cleaned and modernised their aesthetic.
Beginning with adjusting the symmetry and visual balance of the company’s brand insignia, I then adjusted the BGIS brand palette to make the colours more distinctive, pure tones. Following an application to print and digital collateral, elements were then utilised for vehicle branding, website use and outdoor activations.