Branding with backbone. Copywriting with bite.
Branding with backbone. Copywriting with bite.
During my time as Creative Director at Consensus Group Australia, I was tasked with the role of conceptualising the tone-of-voice, branding, visual positioning and marketing for the company, including a custom-built, responsive website.
Consensus Group’s namesake is conceptually grounded in the fact the blockchain is built on mutual trust and agreement. The tagline ‘agreed.’ was created to convey the brand’s unique philosophy and market space, followed by a brand insignia, a formal and restrained palette, cohesive image library, and supporting print and digital collateral.