Branding with backbone. Copywriting with bite.
Branding with backbone. Copywriting with bite.
Peloton Cybersecurity is a leader provider of strategic and managed cyber security services, creating robust cyber security strategies, assessing and implementing controls, and managing ongoing threat detection and response.
The original branding had the intention of conveying connectivity, data flow and information centralisation. Taking inspiration from Peloton’s prior branding, I created a clean new brand aesthetic, including updated print and digital collateral for Peloton Cyber Security, giving them a hyper-modern, fresh new design language.
Deliverables included brand insignia, brand guide, print and digital application guidelines, stationery templates, and social media application.
Work completed in consultation with Splendid Group.