Branding with backbone. Copywriting with bite.
Branding with backbone. Copywriting with bite.
Microsoft Surface devices have the ability to fundamentally change the nature of work ‘on the ground’ — for frontline workers who require immediate access to information, colleagues, and back-of-house operations. Microsoft UK wanted to create a consistent and compelling narrative for how Surface can uniquely empower frontline workers in health, housing, retail, and manufacturing.
Working in collaboration with Splendid Group, I wrote and designed a full suite of digital collateral for this exciting campaign, consisting of landing pages, eBooks, EDMs, and social media posts, specifically directed to each field.