Acting as the branding and graphic design hub for dozens of Snap Centres nationally, The National Creative Centre was formulated to negate the need for Snap owners to keep in-house designers on staff. I created a striking and bold brand identity for The National Creative Centre that, while complementing the existing Snap brand identity, was also distinctly different. Roll-out of the brand included print and digital activation, website and stationery, as well as in-store and outdoor brand devices.