Brand Strategy, Design and Copywriting
Brand Strategy, Design and Copywriting
Working with James Agency, Sydney-based developer Pheonix and Abode, I conceptualised the name and branding for The Upper Deck, a luxury development on the waterfront of Blakehurst in South Sydney. Informed by the site’s unique nautical architecture and stunning views from above the Georges River, I coined The Upper Deck’s name and brand insignia, followed by rolling out online advertising, EDMs, website, exterior signage, a full display suite and print collateral, including copywriting and typesetting full magazine articles advertising the development.