Brand Strategy, Design and Copywriting
Brand Strategy, Design and Copywriting
Working with their New Zealand team, I created the complete company branding for iFert, a revolutionary agricultural product and approach that uses the latest science to promote ecologically sustainable growth via intelligent fertilisation. Foregrounded by a vibrant green and deep brown colour palette, iFert has become an iconic brand in the New Zealand agricultural industry, with its ‘intelligent fertilising’ brand insignia adorning vehicle wraps, farming equipment, stationery, advertising and more.